Given the shifting marketplace and evolving consumer demands, how should e-commerce and brand marketers view omnichannel marketing? More importantly, how should they apply, and even automate, omnichannel strategies to improve the customer journey?
To create a truly holistic omnichannel strategy, marketers should follow the examples of brands that have had omnichannel successes.
Understanding the value of these unique tactics will help when applying them to the customer journey. Some of the topics marketers must consider in today’s omnichannel landscape:
"Our goal is to connect with our guest in a more personalized manner. Emarsys enables us to execute highly effective, automated campaigns in order to achieve this goal."