In this whitepaper, we’ll explore how:
- First-party data will emerge as the single most valuable asset.
- Customers will demand full control of their personal data.
- Location data will become the most accurate indicator of not just where, but who we as customers are.
- Companies will emerge to broker data that will teach machines algorithms.
- Augmented reality will become a common way to interact, especially while shopping.
Download the whitepaper to find out which digital marketing trends we believe will take hold over the next 5 years.