CONSUMER EXPERIENCE RESEARCH STUDY:

THE END OF AI-MLESS MARKETING

Consumers are increasingly accepting of AI in marketing, as long as it delivers a great customer experience

Do your customers actually care about AI and the role it plays in their brand experience – or do they simply desire meaningful experiences, regardless of the technology that serves them? Emarsys partnered with award-winning research agency, Opinion Matters, and polled 2,000 U.K. consumers to discover attitudes about this concept.

The study reveals insight into the gap that exists between consumer expectations and the experience brands are currently delivering. Download the report, and you’ll learn:

  • Where consumers are aware of AI’s presence when they’re shopping online
  • Top drivers in repeat purchases among consumers
  • How accepting consumers are of letting AI dictate the content, products, or services they see

DOWNLOAD THE REPORT NOW