Do your customers actually care about AI and the role it plays in their brand experience – or do they simply desire meaningful experiences, regardless of the technology that serves them? Emarsys partnered with award-winning research agency, Opinion Matters, and polled 2,000 U.K. consumers to discover attitudes about this concept.
The study reveals insight into the gap that exists between consumer expectations and the experience brands are currently delivering. Download the report, and you’ll learn:
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