mind the Gap!

Marketers have to clear the hurdle of ‘empty software’ before they can adopt the technology itself

Technology can be the great enabler but it can also be a huge distraction, driving complexity of use and helping to widen the technology adoption gap. The result is that a staggering amount of software deployed is currently sitting unused…and ‘Empty Software’ is the culprit.

In this study, we'll uncover:

  • How businesses and their marketing departments are struggling to use the marketing technology they’re acquiring.
  • The cause and effect of marketing technology not being adopted by organizations.
  • How an ‘Objectives-Strategy-Tactics’ approach holds the key to unlocking growth and accelerating time-to-value.

Ready to take the first step towards understanding the ‘Objectives-Strategy-Tactics’ approach? Download the study now.