Understanding the Customer Journey in Asia Pacific

From August through October 2016, Emarsys and Econsultancy interviewed almost 1,000 marketing & ecommerce professionals across Asia Pacific to help understand their customers journeys. 

Key Findings:

  • Only 1 in 10 have a well developed strategy
  • 66% of companies heavily rely on email data
  • Mobile strategies are lacking maturity
  • Companies are struggling to keep up with mobile

Countries covered:

Austraila, China, Hong Kong, India, Indonesia, Malaysia, Singapore


This report is free of charge for you to download now. 

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"Businesses across the world are on an aggressive path towards making their businesses more customer-centric through better understanding of the customer journey"

  • ebay
  • EAST
  • WorldShop
  • volvo
  • toyrus