About emarsys evolution
Understand how the marketer's role has evolved, and how today’s most common challenges have emerged.
Assess the maturity of your marketing efforts, and your brand’s readiness for artificial intelligence marketing.
Get a glimpse of the future, with predictions from marketing and technology industry experts.
Director, Consumer Interactive, TransUnion Asia-Pacific
Lawrence leads the Consumer Interactive Team for TransUnion’s Hong Kong region with over 15 years of experience in e-Commerce, digital marketing, and business development.
General Manager, Clarins Taiwan
Kathy is a senior business executive with more than 20 years’ experience; known for delivering outstanding results in building and improving business in the competitive Asia market. Rich and diverse experience from country operation to regional business development with global vision.
VP & Market Director - Greater China and North Asia, Emarsys
Benson’s deep insights on retail and ecommerce for more than 15 years have helped various marketers from different verticals to achieve high ROI by applying MarTech to their business.
Regional Client Success Director, Emarsys
With Daniel's rich experience on retail and ecommerce, he has helped marketers from major brands to develop growth strategies, and to define strategic marketing opportunities around product adoption and customer intelligence solutions.
General Manager, Digital Business Lab
After 10 years of successful experience in e-commerce & online marketing for Richemont, Beaumanoir Group and Experian, Albin moved to Hong Kong 5 years ago to launch his own Chinese & Western Social Media agency, Digital Business Lab.
Strategic Services Director APAC, Emarsys
Matt is responsible for leading a regional team of strategists who help clients connect the various elements of their customer experience to achieve their growth objectives.
Marketing Consultant, COT Holdings Limited
Mira has over 8 years' experience on e-commerce operation and China O2O strategic planning, utilizing big data and social media strategies, helping international brands and shopping malls to develop marketing strategies in China.
How to assess customer experience across the entire lifecycle
Assessing customer lifecycle strengths and weaknesses
Implementing strategies and tactics to enhance the lifecycle
Ofri Cohen, Managing Director APAC, Emarsys
Daniel Hagos, Client Success Director APAC, Emarsys
Matt David, Strategic Services Director APAC, Emarsys
Albin Lix, General Manager, Digital Business Lab
Kathy Chen, General Manager, Clarins Taiwan
Mira Tang, Marketing Consultant, COT Holdings Limited
Benson Yip, Emarsys
Kathy Chen, Clarins Taiwan
Lawrence Lo,TransUnion Asia-Pacific
Albin Lix, Digital Business Lab
Moderator: Daniel Hagos, Emarsys
Relevancy is the key, and customers are now demanding an omnichannel personalized express across all industries. Here we highlight the best examples of personalization in a marketing campaign.
Data is everything. Here, we are looking for the most innovative use of data to drive a campaign.
Customer lifestyle marketing is the core of a success marketing campaign. In this category, we are looking specifically at the innovative use of automation within a marketing campaign.
Credit where credit is due. Here we highlight our Power User of the Year: the person who could train our trainers, and is pushing their marketing campaigns forward each day.
21/F California Tower, 30-32 D'Aguilar Street
Central, Hong Kong
Housed in a 3,000-square-foot space inside California Tower at Lan Kwai Fong by bringing all marketing peers together to drive innovation and collaboration.