the role of the Marketer

Hong Kong  |  July 13th, 2018

About emarsys evolution 


Emarsys Evolution is a series of global events that bring together marketers and industry leaders who choose strategy, content, and creative over data aggregation and integration management. Evolution is about bringing together the marketer and the machine to deliver more  meaningful, more personalized, more effective customer interactions. 



Understand how the marketer's role has evolved, and how today’s most common challenges have emerged.



Assess the maturity of your marketing efforts, and your brand’s readiness for artificial intelligence marketing.



Get a glimpse of the future, with predictions from marketing and technology industry experts.


We brought the brightest minds in marketing together to discuss the latest strategies and tools they are using to find success. Watch their sessions below and gain invaluable insights that you can't find anywhere else.


Meet Our Speakers

Lawrence Lo

Director, Consumer Interactive, TransUnion Asia-Pacific

Lawrence leads the Consumer Interactive Team for TransUnion’s Hong Kong region with over 15 years of experience in e-Commerce, digital marketing, and business development. 

Kathy Chen

General Manager, Clarins Taiwan

Kathy is a senior business executive with more than 20 years’ experience; known for delivering outstanding results in building and improving business in the competitive Asia market. Rich and diverse experience from country operation to regional business development with global vision.

Benson Yip

VP & Market Director - Greater China and North Asia, Emarsys

Benson’s deep insights on retail and ecommerce for more than 15 years have helped various marketers from different verticals to achieve high ROI by applying MarTech to their business.

Daniel Hagos

Regional Client Success Director, Emarsys

With Daniel's rich experience on retail and ecommerce, he has helped marketers from major brands to develop growth strategies, and to define strategic marketing opportunities around product adoption and customer intelligence solutions.


General Manager, Digital Business Lab

After 10 years of successful experience in e-commerce &  online marketing for Richemont, Beaumanoir Group and Experian, Albin moved to Hong Kong 5 years ago to launch his own Chinese & Western Social Media agency, Digital Business Lab.

Matt David

Strategic Services Director APAC, Emarsys

Matt is responsible for leading a regional team of strategists who help clients connect the various elements of their customer experience to achieve their growth objectives.

Mira Tang


Marketing Consultant, COT Holdings Limited

Mira has over 8 years' experience on e-commerce operation and China O2O strategic planning, utilizing big data and social media strategies, helping international brands and shopping malls to develop marketing strategies in China.


10:00 AM
10:15 AM
Transformation Workshop Part 1

How to assess customer experience across the entire lifecycle

Assessing customer lifecycle strengths and weaknesses

11:15 AM
Coffee break 
11:30 AM
Transformation Workshop Part 2

Implementing strategies and tactics to enhance the lifecycle

Prioritizing initiatives

12:30 PM
Coffee break
12:45 AM
2:00 PM
2:15 PM
Open Remark 

Ofri Cohen, Managing Director APAC, Emarsys

2:20 PM
Human Driven Personalization Doesn't Scale 

Daniel Hagos, Client Success Director APAC, Emarsys

Matt David, Strategic Services Director APAC, Emarsys

2:40 PM
Synchronize & Monitor Owned, Earned, and Paid Activations on Social Media

Albin Lix, General Manager, Digital Business Lab

3:00 PM
Coffee break 
3:10 PM
Create Personalize Experience Through Leverage New Technology

Kathy Chen, General Manager, Clarins Taiwan

3:30 PM
WeChat Marketing: Marketing Tactics for Branding Power

Mira Tang, Marketing Consultant, COT Holdings Limited

3:50 PM
Coffee break
4:00 PM
Panel Discussion - Creating a Personalized Customer Experience

Benson Yip, Emarsys

Kathy Chen, Clarins Taiwan

Lawrence Lo,TransUnion Asia-Pacific

Albin Lix, Digital Business Lab

Moderator: Daniel Hagos, Emarsys


4:30 PM
Emarsys Award Ceremony


5:00 PM
Cocktail Hour & Networking


Emarsys AwarD Ceremony


Submit Your Entry Today



The Best Marketing Campaign - Personalization

Relevancy is the key, and customers are now demanding an omnichannel personalized express across all industries. Here we highlight the best examples of personalization in a marketing campaign. 

Big Data.png

The Best Marketing Campaign -                      Big Data

Data is everything. Here, we are looking for the most innovative use of data to drive a campaign. 


The Best Marketing Campaign - Automation

Customer lifestyle marketing is the core of a success marketing campaign. In this category, we are looking specifically at the innovative use of automation within a marketing campaign. 

Power User.png

Power User of the Year

Credit where credit is due. Here we highlight our Power User of the Year: the person who could train our trainers, and is pushing their marketing campaigns forward each day. 

EVENT Venue 


21/F California Tower, 30-32 D'Aguilar Street
Central, Hong Kong 

Housed in a 3,000-square-foot space inside California Tower at Lan Kwai Fong by bringing all marketing peers together to drive innovation and collaboration.

Metta event

Metta brew

Metta chill

Get in touch with marketing
for further information