Emarsys Evolution Sydney

Join us for an action packed afternoon with great food and drink, discussing data, personalisation and more!

Emarsys Evolution Sydney

Date: Wednesday, 25 September, 2019
Time: 2:30pm - 8:00pm
Venue: Roslyn Packer Theatre - 22 Hickson Rd, Walsh Bay, Sydney 2000, followed by a Networking Harbour Cruise.




Lynna Barrett

Chief Digital Officer

National Tiles

Ryan Gracie

Chief Marketing Officer

Catch Group

Lauren Shepherd

Head of CRM & Loyalty

MECCA Brands

Amir Jacobi

VP Product Growth


Charles Guillard

Senior Strategic Account Executive


Tunc Bolluk

Regional Director, APAC


Peter Ratcliffe

Head Of Digital Technology & Innovation 

Retail Apparel Group


2:30 - 3:00 PM
3:00- 3:05 PM
Opening remarks
3:05 - 3:25 PM

Lynna Barrett, Chief Digital Officer, National Tiles

How National Tiles is Winning at Personalisation

National Tiles navigated through a fragmented and blue ocean online Australian tile & flooring market to deliver a world class online experience using AI, machine learning and analytics resulting in online becoming the number one selling store in a short space of time with over 15% online market penetration and growing.

In this keynote, Lynna will share the vision and how through a practical and methodological approach National Tiles was able to leverage the latest in digital marketing technology to building an online business to meet rapidly changing consumer behaviour and demand.

3:25 - 3:55 pm

Amir Jacobi, VP Product Growth, Emarsys

Impact ready: How to Drive Higher Customer Engagement and Revenue in Minimal Time

3:55 - 4:10 PM


4:10 - 4:30 PM

Ryan Gracie, Chief Marketing Officer, Catch Group 

How Catch Uses Segmentation to Drive Growth.

4:30 - 4:50 PM

Lauren Shepherd, Head of CRM & Loyalty, MECCA Brands

A journey to personalisation: How to approach setting up a customer focussed data strategy to deliver a seamless customer experience across all channels which drives customer loyalty (and revenue) through relevance and targeting.

4:50 - 5:20 PM

Spotlight Panel:

Moderator: Charles Guillard, Senior Strategic Executive, Emarsys

Lynna Barrett, Chief Digital Officer, National Tiles
Lauren Shepherd, Head of CRM & Loyalty, MECCA Brands
Ryan Gracie, Chief Marketing Officer, Catch Group
Tunc Bolluk, Regional Director APAC, Validity
Peter Ratcliffe, Head Of Digital Technology & Innovation, Retail Apparel Group

5:20 - 5:25 PM
Closing remarks
6:00 - 8:00 PM
Networking Harbour Cruise 


Roslyn Packer Theatre in Walsh Bay boasts an outstanding harbour side location coupled with stunning industrial design.

Roslyn Packer Theatre / Richard Wherrett Studio


Evolution Sydney will take place in the Richard Wherrett Studio on the ground floor of the Roslyn Packer Theatre. Located in the original Bond Store, The Richard Wherrett Studio features all the grandeur of yesteryear with high ceilings, historic and rustic brickwork, iron bark beams and remnants of the original industrial equipment.